Case studies and testimonials
Global brands
Airpod receives regular large scale bookings from some of the
World's biggest brands.
These companies use our network to communicate information about
their latest products and promotions in shopping centres because
each campaign is highly targeted and reaches consumers in an ideal
shopping environment.
Orange
Multinational telecoms company Orange regularly books bespoke
advertising campaigns within the Airpod network. The brand is
always looking to provide support for Orange stores within retail
destinations and books nationwide campaigns around seasonal, or new
product promotions.
Airpod's network supports the mobile operators aim to reach as
many consumers as possible as part of its wider advertising
strategy, and in support of the brand's through the line retail
presence.
The team at Airpod work closely with media buyers of behalf of
Orange to identify the right mix of advertising sites, and the
correct number to match the objectives for any one campaign
Samsung
Global technology brand Samsung is always looking for shopping
mall advertising opportunities that will increase its national
reach within the UK. Through its buying agency, the brand
tasks Airpod with increasing the level of nationwide cover and
footfall for its campaigns.
Land Rover
Car marque Land Rover approached Airpod Media to help promote a
promotion surrounding the Freelander 2 in specific
locations. The brand tasked its media agency with finding
shopping centre advertising sites that were near to Land Rover
dealerships.
With more than 37 shopping centres throughout the UK, and with
an excellent knowledge of what each retail destination and every
advertising site within them Airpod was able to quickly identify a
selection of sites that would be suitable for the campaign.
Microsoft
In 2011 the world's largest computer technology company,
Microsoft, was keen to build nationwide awareness of its new mobile
phone operating software.
The company's above the live advertising campaign for the
Windows 7 phone included TV and print advertising, and the brand
also wanted to make strategic use of shopping mall advertising to
support sales in Orange stores.
Airpod pulled together a bespoke advertising package that took
in 58 poster advertising sites nationally.
Local brands, companies and organisations
As well as working with large brands, the Airpod team welcomes
direct bookings from local companies and organisations, who are
looking to benefit from cost effective, locally targeted
advertising opportunities.
Frankie & Benny's
Frankie & Benny's is a national brand that has benefited
from Airpod's flexible and effective shopping centre
advertising. The restaurant chain consistently book
advertising space in The Lanes Shopping Centre, Carlisle, in
support of promotions and offers at local outlets.
Theatre Royal Wakefield
Local theatre's rely on the income generated each year by
popular family Christmas performances and pantomimes. The
Theatre Royal in Wakefield is always looking at new ways of
promoting its seasonal performances and uses Airpod's poster
advertising sites at the Ridings Shopping Centre in Wakefield.
Following the success of advertising around the festive period
the theatre now plans to book space for some of its other ventures,
including its youth theatre
Keeley Woodward, Theatre Royal, said: "They
really do look after me and give very good rates. They
appreciate that we are a charitable organisation and that our
budgets can be tight. The fact that we continue to do it when we
have such little money to spend on advertising illustrates the
value we consider it to have. "We use it for more high
profile shows, such as the pantomime and youth musical. Everybody
likes the fact that they are up there and we get a lot of
comments."
Carlisle College
Every college wants to attract the brightest and best
intake for every academic year - and Carlisle College is no
different.The higher education college benefits from twice
early local advertising campaigns in The Lanes Shopping Centre,
Carlisle.
The college's marketing team recognises that shopping centre
advertising is an excellent way of communicating information about
the courses it offers to young adults and targets prospective
students at two important times of year - January and August.
Paul Walker, Carlisle College, said: "The
sites we book at The Lanes have the best footfall of any other
panels in the city, for demographic we are trying to target.
"We use real student photos in our adverts, which means word
often spreads as people see their friends 'in the lanes'."
Whether you are global company, or a local organisation,
to find out more about the benefits of shopping centre advertising
click
here.